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Written by Brandon
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Wednesday, 12 November 2008 14:17 |
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When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine. You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule. Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there. Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill. |
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Written by asolslk
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Wednesday, 29 October 2008 09:09 |
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In this article we will discuss advertising in other companies' newsletters and how it can be as equally beneficial. By advertising in other newsletters, you can reach an audience which is highly targeted and cost effective. Moreover, you can never be accused of spamming as all the recipients have subscribed to the newsletter. There are so many newsletters out there covering so many different topics that it's easy to find highly targeted ones to advertise in. So if you've matched the newsletter to the product you're selling, you've reached your target audience. Almost all newsletters are archived, thousands of people read these archives, and your ad will be seen by these people at no extra cost. This can bring in exposure and extra sales on a long term basic. |
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Ezine Marketing
