|
Written by asolslk
|
|
Tuesday, 02 December 2008 13:29 |
|
Your sales are down and leads are rare. The phone's not ringing. Let's blame marketing! If you join this band wagon to rationalize your poor sales results, you need to step up and take responsibility for your own fate. It's amazing how often sales teams play the victim here. They blame the marketing department, team or an individual, for their lack of sales. Don't get me wrong, I'm on your side. Often, in a typical, let's say "traditional" organization, there is disconnection between marketing and the sales organization. There is a lack of communication, team work and common goals. Sad but true. Often, the larger the company, the less marketing serves the individual sales professional. In corporations, it seems the norm for marketing is to concentrate on selling "the brand" and not products and services. Corporate marketing sells 'the logo' to trigger trust and positive emotions when people see it. Not all, but most, traditional marketing leans on advertising which fails to work directly for you in attracting new prospects and leads. |
|
Read more...
|