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Home Small Business 6 Ways Small Businesses Can Survive In A Crazy Economy
6 Ways Small Businesses Can Survive In A Crazy Economy Print E-mail
Written by Brandon   
Monday, 08 December 2008 15:49

Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.

 

  • Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide a candid assessment.


  • Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?

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  • Manage your customer relationships -- return customers take the least amount of effort -- use that to your advantage. Keep in touch often.


  • Review your strategic plan monthly (weekly is even better). Make sure you're doing the things that will get you where you want to go.


  • Adjust your strategic plan as necessary. Your "smallness" makes you more flexible.


  • Communicate, communicate, communicate -- with your employees and your customers. Nurture those relationships. Ask for feedback often.



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